Location: Sydney, New South Wales, Australia
Category: Marketing
Salary: 70,000 - 90,000 AUD / yearly
Full-time
Seeking a Marketing Automation Specialist to enhance lead generation, nurturing campaigns, and customer engagement through automation strategies in the sustainable energy solutions sector.
Develop, manage, and optimize HubSpot automation workflows, CRM strategies, and lead nurturing campaigns. Execute targeted email marketing initiatives, audience segmentation, and contact list management. Generate and analyze reports and dashboards, leveraging HubSpot data to drive strategic decision-making. Integrate external lead sources into HubSpot via tools like Zapier. Repackage and distribute marketing content to engage targeted customer segments. Collaborate with marketing and business development teams.
3+ years of experience in marketing automation and CRM management. Expertise in HubSpot, email marketing campaigns, audience segmentation, and contact list management. Strong analytical skills, reporting, dashboard creation, and deriving actionable insights. Proficiency in integrating external campaigns into HubSpot. Excellent communication and collaboration skills.
This is a unique opportunity to take ownership of marketing automation strategy, drive impactful campaigns, and contribute to the success of an organization committed to sustainable energy solutions.